MediaMinds SEO Intelligence

Our Process & What to Expect

When you work with MediaMinds, you get a dedicated team and a clear operating rhythm. Here’s how we’re structured and what to expect from our process so you’re never left wondering who does what or when things happen.

Your team

Every SEO engagement is supported by three roles. You’ll know who to contact for what, and we keep handoffs and approvals simple.

Account Manager
Your main point of contact. Handles onboarding, client communication, content and strategy approvals, reporting, and project coordination. You’ll receive kickoff and update videos, monthly reports, and scheduled strategy calls so you’re always in the loop.

Web Developer
Owns site performance and technical execution: speed optimization, bug and UX fixes, schema and structural changes, mobile optimization, and error corrections. Works behind the scenes so your site is fast, stable, and technically sound.

SEO & Content Lead
Drives the SEO and content engine: keyword and competitor research, content calendar, SEO-optimized blogs and service/city pages, on-page optimization, internal linking, link building, Google Business Profile activity, citations, metadata, schema for content, and monthly full SEO audits. This role keeps strategy and execution unified and consistent.

What to expect month to month

Our workflow runs on a monthly cycle with a predictable rhythm. You can expect:

  • Clear kickoffs — A short video or update at the start of the cycle so you know the focus and any approvals we need.
  • Regular updates — Weekly or biweekly “here’s what we completed” summaries so progress is visible.
  • Structured reporting — A monthly report with results, keyword movement, and the plan for the next month.
  • Strategy touchpoints — Check-in or strategy calls (frequency depends on your plan) to align on wins, priorities, and next steps.

We’ll always tell you what we’re working on, what we need from you (e.g., approvals, access, or input), and what’s coming next.

How the month runs (by plan level)

Foundation
A lean, high-quality workflow built for steady local growth. Each month includes a full technical and performance audit, priority fixes, one new SEO-optimized blog, optimization of existing pages (metadata, headings, internal links, schema), citation building, foundational backlinks, and Google Business Profile updates. Your developer handles site speed and small technical fixes; your Account Manager keeps you updated and gathers approvals. You receive a monthly report and a clear summary of results and next month’s focus.

Growth
More content, stronger optimization, and more backlinks. You get everything in Foundation, plus additional blog posts, new service or city pages, more backlink outreach, weekly Google Business Profile activity, citation cleanup, and a 15-minute monthly check-in call. We focus on quick wins, linkable assets, and a consistent content and link-building pace so visibility compounds.

Authority
High-volume content, strong link velocity, and deep optimization. You get full audits, more pages optimized each month, multiple new blogs and service/city pages, content silo structure, schema across new content, 6–10+ backlinks per month (including outreach and guest posts), frequent Google Business Profile posting, NAP and citation consistency, and a 30-minute monthly strategy call. We prioritize core web vitals, competitor tracking, and a clear roadmap so you see measurable movement.

Enterprise
Everything in Authority, scaled for regional or multi-location presence. You get more blogs and city/service pages, higher backlink volume, multi-location GBP management, advanced technical and schema support, and strategy calls as needed. We coordinate across locations and focus on sustained authority and growth.

Onboarding and approvals

We start with a structured onboarding so we have access, context, and clear goals. You’ll receive a kickoff (e.g., video or call) that outlines the first cycle and what we need from you. From there, we’ll send content and recommendations for approval before publishing. Your Account Manager will make it easy to review and approve so nothing goes live without your sign-off when required.

Reporting and communication

  • Monthly report — Summary of results, keyword and visibility changes, technical and content work completed, and priorities for the next month.
  • Email updates — Short “what we completed” updates so you’re never in the dark.
  • Strategy calls — Scheduled check-ins or strategy calls (plan-dependent) to discuss wins, challenges, and the next phase of work.

We aim for clarity and consistency: you always know who’s doing what, what’s done, and what’s next.

Summary

You can expect a dedicated team (Account Manager, Developer, SEO & Content Lead), a predictable monthly workflow (audits, content, optimization, links, GBP, citations), clear communication and reporting, and strategy touchpoints that match your plan. Our process is built so that SEO runs in a unified, repeatable way—and so you know exactly what to expect from us every step of the way.

Questions about our process or your plan? Contact us or review our services and pricing.